A step into the world of SEO, or Social Media, or an actual Website is no doubt confronting for many businesses. Where do you start? What will I get? How much will it cost? Will it actually work?
This technology really isn’t new and the concepts are continually being developed to greater levels than ever before. Many companies are already receiving the rewards of early adoption, though many businesses we have spoken to, and that have been successful in their own right for many years, are just not exploring the value of these new technologies and communication platforms.
Truth is, adopting these technologies, understanding how to best gain value from them for commercialization and brand equity generally takes some blood, sweat and tears. Learning how to use these platforms, practising and measuring your results takes time. It takes patience and at times it does seem a little like black magic…
Not all these technologies represent genuine value to all businesses. It’s no surprise though that a concept like LinkedIn, with a captive audience of senior industry professionals is potentially very attractive to recruitment agencies and JV entrepreneurs. Other services like Facebook get a message to market very effectively for big brands with strong following like Coca Cola. Tweets mean we can know what Ashton Kutcher had for lunch which is engaging for some of his followers and those that care about his brand… These are all businesses, leveraging these platforms to create brand equity and to enhance their social interactions with prospects.
Right now, there are options for enthusiastic and open-minded businesses to explore these new technologies, to find where these technologies may be of help, and to learn how they can be tools for both the further commercialization and growth of your Brand. Following the crowd gives you the same result as the crowd, really thinking about how you can pioneer the technology, how you can adapt the technology to you and your intended audience actually gives you an edge. Whilst the early adopters are already discovering winning, the opportunity is still in it’s infancy and it’s not too late to jump on board.
Consult a professional, talk to those that use Social Media platforms and new technologies for process improvement and ask them what they are getting from the experience. Ask them what their goals are, and how they believe it will enhance their business. Be open-minded, find the best way to gain value for you and your business. Then build a serious approach to exploring this thing – it’s too important to leave business on the table, it’s too important not to adapt.
DuckMedia are experts in digital technology. We can help you increase your businesses digital footprint, efficiently and effectively, ensuring the right return on investment.