Well, in simple terms, if the firm and partners are intending to exist in the near future, they will need to be marketed digitally…in some form.
Webinars, Social Media, Website Traffic and Web Networking – all components of the new online commercialisation of firms.
This is the direction in which the Accounting industry is moving – Like it or not. Scary isn’t it!!
Well, it doesn’t have to be… The early adopters are kicking goals, they realise that they can’t continue to do things the traditional way. They are finding opportunities to grow and finding niche’s that compliment their growth plans.
Increased competition, reduced geographical boundaries, new offerings and a hundreds of cloud apps ready to take your place… People aren’t just going to turn up on your doorstep any more. Traditional referrals will be replaced with referrals for great experiences found online – through likes and shares.
So how are you going to get involved, and when? When will you admit that your business needs a marketing plan – a real one that is proactive.