Marketing tends to be a subjective pastime to professional services firms at the best of times. The art of developing a marketing plan, implementing the campaign and measuring the results tends to be very much out of the regular comfort zone of Accountants, Financial Planners and the like. Many firms have had at least brief experience working with a marketing company, or in producing marketing offerings, like digital or print advertising. Often the relationship is brief, centred around a single campaign, often measured on a one-off basis.
Marketing is an ongoing tool for the enhancement and growth of you professional firm. It’s not a one-hit-wonder, it’s not always about an immediate result. The process of establishing success in marketing usually involves the following stages:
- Establishment of primary objectives
- Identification of the target market
- Building a comprehensive marketing plan
- Establishing a marketing budget
- Producing the marketing content
- Incorporating digital avenues – Social Media, Blog, Advertising
- Approving and implementing the activity
- Early response and measurement
- Measurement, reflection and assessment
- Increased awareness and improved preparation for the next campaign.
When faced with the decision about which path to take to explore the world of marketing, firms essentially have three options…
- Work with a marketer as required
- Employ a marketing expert
- Partner with a marketing expert.
Working with a marketer as required lacks consistency. It lacks continuity and the engagement is generally lower than the other options. It’s a job, a one off – another advert or project that meets the cost of employment for the week.
Employing a marketing expert increases the engagement, enhances the continuity, but tends to be expensive. Most firms don’t believe in the long-term value of employing a dedicated marketer. Whilst a clever and effective marketing employee is worth their weight in gold, often it’s hard to measure the ROI. The truth is though – any size firm needs some form of effective marketing assistance. In this digital world, experts in professional services don’t have the time to keep abreast of digital advances. And then complete the implementation – it takes time. Substantial time.
Why not opt for a marketing partner? A skilled marketing expert with a diverse range of marketing skills that can work with you as required. An expert ‘on call’ that follows the process outlined above, and simplifies it for you. Someone you pay a fraction of the cost of a full time marketer, but with an ongoing hand in developing your offering. Combining the advantages of continuity at a reduced cost. Someone you can work with to develop a long term result, incorporating interactions as required…
The difference between a marketer and a marketing partner is often the intent to work together to develop a successful long-term result. A joint goal to explore the marketing plan professionally and to measure effectively the results to ensure compliance to the path of the end goal. These days, with a myriad of options and flexibility in working arrangements, why not take the best of what is available, on terms that reduce the investment, but draw benefit from the engagement. A marketing partner can achieve all these things.
Contact DuckMedia today to engage us as your marketing partner.