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Marketing Partner

DuckMedia_Accountability

WHO KEEPS YOU ACCOUNTABLE…

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Let’s assume you know the correct process and steps you need to take to move your life, your business, your firm to the point at which you have achieved your current goals. Let’s then assume that you outlined those steps and put them in place in a timely manner, and achieved your goal. Perfect!.

Wouldn’t that be nice. More often than not, the planning is easy – often the path is clear, but yet we don’t always take those steps and complete the journey. Why? How do we allow obstacles to get in our way, why do we procrastinate? When all that’s required is to take the steps, to have that faith, why would we let anything get in our way?

Because often when the desire is there, sometimes the fears are greater. Sometimes the excuses are easier and sometimes we forget how much time we really have.

It’s nice to have a compelling reason to just complete those steps and achieve your goals. Sometimes it’s nice to have an accountability partner. Someone less emotionally invested, someone who can inspire you to complete the tasks required, when required. Treat your business and your personal goals as a promise to the most important person in your life. Someone you wouldn’t let down. And if that’s not enough, find someone who will remind you of that promise, and thank them for their help.

In the words of the great writer Steven Covey – ‘Accountability breeds responsibility’.

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MARKETER VS. PARTNER…

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Marketing tends to be a subjective pastime to professional services firms at the best of times. The art of developing a marketing plan, implementing the campaign and measuring the results tends to be very much out of the regular comfort zone of Accountants, Financial Planners and the like. Many firms have had at least brief experience working with a marketing company, or in producing marketing offerings, like digital or print advertising. Often the relationship is brief, centred around a single campaign, often measured on a one-off basis.

Marketing is an ongoing tool for the enhancement and growth of you professional firm. It’s not a one-hit-wonder, it’s not always about an immediate result. The process of establishing success in marketing usually involves the following stages:

  • Establishment of primary objectives
  • Identification of the target market
  • Building a comprehensive marketing plan
  • Establishing a marketing budget
  • Producing the marketing content
  • Incorporating digital avenues – Social Media, Blog, Advertising
  • Approving and implementing the activity
  • Early response and measurement
  • Measurement, reflection and assessment
  • Increased awareness and improved preparation for the next campaign.

When faced with the decision about which path to take to explore the world of marketing, firms essentially have three options…

  • Work with a marketer as required
  • Employ a marketing expert
  • Partner with a marketing expert.

Working with a marketer as required lacks consistency. It lacks continuity and the engagement is generally lower than the other options. It’s a job, a one off – another advert or project that meets the cost of employment for the week.

Employing a marketing expert increases the engagement, enhances the continuity, but tends to be expensive. Most firms don’t believe in the long-term value of employing a dedicated marketer. Whilst a clever and effective marketing employee is worth their weight in gold, often it’s hard to measure the ROI. The truth is though – any size firm needs some form of effective marketing assistance. In this digital world, experts in professional services don’t have the time to keep abreast of digital advances. And then complete the implementation – it takes time. Substantial time.

Why not opt for a marketing partner? A skilled marketing expert with a diverse range of marketing skills that can work with you as required. An expert ‘on call’ that follows the process outlined above, and simplifies it for you. Someone you pay a fraction of the cost of a full time marketer, but with an ongoing hand in developing your offering. Combining the advantages of continuity at a reduced cost. Someone you can work with to develop a long term result, incorporating interactions as required…

The difference between a marketer and a marketing partner is often the intent to work together to develop a successful long-term result. A joint goal to explore the marketing plan professionally and to measure effectively the results to ensure compliance to the path of the end goal. These days, with a myriad of options and flexibility in working arrangements, why not take the best of what is available, on terms that reduce the investment, but draw benefit from the engagement. A marketing partner can achieve all these things.

Contact DuckMedia today to engage us as your marketing partner.

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